Campaigns and Strategy Lead

Key Role:

Design, build, and manage employee campaigns that fuel employee motivation, inspire engagement, and spotlight our culture of heart and performance. Drive strategy, development, execution, reporting, and optimization of campaigns and work with internal stakeholders, including, business accounts, insights and analytics, events and engagements, digital, copy, design, talent programs, and corporate communications leads. Help to shape narratives, engagement strategies, audience segmentation, messaging, and positioning and execute full-funnel plans. Study Booz Allen’s culture and employee value proposition, learning and development, career, flexibility, wellbeing, and benefits programs, tools, and services, locate key features to attract and retain employees, and create plans for their promotion. Promote talent programs and offerings to our employees and candidates. Identify customer needs and the larger business objectives that a product or feature will fulfill, articulate what success looks like, and rally a team to turn that vision into a reality. Due to the nature of work performed within this facility, U.S. citizenship is required.

Basic Qualifications: 

• 10+ years of experience with leading the strategy, planning, development, and optimization of integrated multi-channel campaigns focused on key priority themes and topics designed to drive extraordinary talent experiences

• Experience with executing user research to deepen comprehension of employees’ needs, motivations, and pain points 

• Knowledge of developing and delivering concrete budgets and project plans that will lead our teams to reach their highest level of success and potential 

• Ability to collaborate with other capability leads to develop clear, compelling, concise, and differentiated messages and stories for various products and programs that align to the employee journey and target personas, resonates with employees, and differentiates their experience from our competitors  

• Ability to work closely with creative, account, and other group directors and capability leads to establish, monitor, and manage project resources, tasks, meetings, milestones, dependencies, risks, and client expectations 

• Ability to partner with in-house or agencies of record and other content creators to craft extraordinary content that pushes the creative boundaries of what’s possible or expected 

• Ability to ensure consistent voice and effective, integrated messaging, aligned with identified priorities across channels and communications efforts 

• Ability to support the development of briefs, pitches, and presentations and assist with defining the project scopes, objectives, or change requests 

• Bachelor’s degree

Additional Qualification:

• Experience as a storyteller with excellent writing and presentation expertise to succinctly translate complex features into business benefits that resonate with employees

• Experience with employee and customer messaging and content

• Experience with marketing to enterprises and consumers or employees

• Professional Certified Marketer (PCM), Certified Product Marketing Manager (CPMM), or Certified Product Manager (CPM) Certification

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $118,000.00 to $220,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.

• If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility.
• If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.

EEO Commitment

We’re an equal employment opportunity/affirmative action employer that empowers our people to fearlessly drive change – no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.