Cyber Marketing Leader, Senior in Washington, DC at Booz Allen Hamilton Inc.

Date Posted: 6/17/2018

Job Snapshot

Job Description

Job Number: R0028658

Cyber Marketing Leader, Senior

Key Role:

Serve as a key lead in a dynamic, newly developed team to help shape the marketing approach for a fortune 500 professional services organization. Maintain responsibility for marketing strategy, messaging, target audience segmentation, analysis, and multi-channel client experiences for Cybersecurity business. Collaborate with the extended marketing and communications team and business development to establish integrated marketing campaigns across multiple channels to shape and position for key captures.

Basic Qualifications:

-12+ years of experience with business to government marketing

-5+ years of experience with professional services marketing

-Experience in working with and influencing multiple stakeholders at multiple levels of seniority

-Ability to work across an organization and build relationships with diverse groups and senior leaders

-Ability to lead and deliver Data-driven approaches for strategic, integrated marketing processes designed to unify messaging and tactics across all channels targeted to specific clients and key captures

-Ability to work cross functionally to develop and manage a marketing strategy integrating brand, media, PR, advertising, events, thought leadership, digital, and other channels

-BA or BS degree

Additional Qualifications:

-Experience in marketing cybersecurity

-Experience with marketing public sector services serving civilian agencies

-Experience with marketing public sector services serving defense and intelligence agencies

-Experiencing with applying measurement and evaluation frameworks to marketing strategies to identify course corrections, demonstrate success, and tie marketing to sales

-Possession of excellent collaborative, relationship building, and time management skills

-MBA, MA, or MS degree in Marketing

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