Engineering Integrated Marketing Lead in McLean, VA at Booz Allen Hamilton

Date Posted: 2/7/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    McLean, VA
  • Job Type:
    Engineering
  • Experience:
    Not Specified
  • Date Posted:
    2/7/2018

Job Description

Job Number: R0014361

Booz Allen Hamilton has been at the forefront of strategy and technology for more than 100 years. Today, the firm provides management and technology consulting and engineering services to leading Fortune 500 corporations, governments, and not-for-profits across the globe. Booz Allen partners with public and private sector clients to solve their most difficult challenges through a combination of consulting, analytics, mission operations, technology, systems delivery, cybersecurity, engineering and innovation expertise.


Engineering Integrated Marketing Lead

Key Role:

Serve as a part of the corporate marketing and communications team and focus on marketing to help define and implement the marketing approach for Fortune 500 professional services organization in engineering and directed energy. Define and maintain responsibility for marketing strategy, including messaging, target audience segmentation, analysis, and multi-channel government and commercial client experiences to support priorities of the firm’s engineering and directed energy business. Develop and execute marketing strategies, including messaging, target audience segmentation, and campaign strategies that are planned, executed, and measured against KPIs. Define and analyze market and competitive data to serve as a basis for marketing strategy, with a proven track record of leading and delivering data-driven approaches for strategic, integrated marketing designed to unify messaging, and tactics across all channels targeted to specific clients or buyers of engineering related services or solutions.


Basic Qualifications:

-15+ years of experience with marketing in marketing strategy roles, including messaging, target audience segmentation, and campaign strategies that are planned, executed, and measured against KPIs

-5+ years of experience in defense with large firms, working as a strategic advisor to business executives to comprehend and validate business objectives and determine short term and long-term marketing strategy

-Experience in marketing of services

-Experience in defining and analyzing market and competitive data to serve as a basis for marketing strategy, with a proven track record of leading and delivering data-driven approaches for strategic, integrated marketing designed to unify messaging and tactics across all channels targeted to specific clients or buyers of engineering related services or solutions

-Knowledge of engineering or directed energy market, including competitive and influencer landscape

-Ability to display proven success in advising and influencing senior business leaders on marketing strategy and direction
-Ability to obtain a security clearance

-BA or BS degree required


Additional Qualifications:

-Secret clearance
-MBA degree preferred
 

Clearance:
Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.

Integrating a full range of consulting capabilities, Booz Allen is the one firm that helps clients solve their toughest problems by their side to help them achieve their missions.  Booz Allen is committed to delivering results that endure.

We are proud of our diverse environment, EOE, M/F/Disability/Vet.

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