Marketing Analytics and Insights Executive Leader in McLean, VA at Booz Allen Hamilton Inc.

Date Posted: 6/13/2018

Job Snapshot

Job Description

Job Number: R0019572

Marketing Analytics and Insights Executive Leader

Key Role:

Develop the firm’s marketing analytics strategy and data infrastructure and oversee technical implementation of related systems that assesses programs and delivers actionable insights to drive improved marketing and business performance and identify strategic opportunities. Lead the definition and implementation of integrated measurement framework and KPIs for consistency in measuring and reporting marketing performance across the firm’s corporate and key business segments. Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes to measure and report on content performance, audience behavior, and effectiveness of marketing efforts. Direct and manage analytics project lifecycles, including defining deliverables based on requirements, defining KPIs, coordinating data retrieval and aggregation from multiple sources, and presenting insights in a digestible and actionable format that will drive change, new initiatives, and decision-making. Analyze brand, marketing, and communications activities to synthesize data, identify trends, develop predictive findings, and evaluate impact on goals, including sales, recruitment, and reputation to develop strategic insights to inform the development of internal and external communications. Lead the development of dynamic reporting dashboards that integrate data from different measurement tools to provide business partners with relevant, easy to access and easy-to-understand information.

Basic Qualifications:

-8+ years of experience in marketing analytics, business analytics, or comparable field, including digital, media, and marketing measurement

-Experience with conceptualizing brand and marketing campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns

-Experience in establishing, implementing, and socializing best practices effectively with both technical and non-technical stakeholders

-Experience with dynamic and interactive data visualization, including Tableau and Qlik and data management, such as SQL

-Experience with analysis techniques, including campaign measuring, A/B testing, and multivariate testing

-Knowledge of SQL, R, and Python data mining and predictive modeling and simulation

-Knowledge of offline, digital, and traditional media platforms and metrics, behavioral and sentiment analysis, and measurement and reporting tools, including SimplyMeasured, Keyhole, Google Analytics, Adobe Social, and Moreover or LexisNexis

-Ability to structure and conduct analyses, synthesizing disparate qualitative and quantitative data, to generate trends, insights, and recommendations to drive improvements and identify solutions, including Machine Learning and Natural Language Processing

-Ability to multi-task, prioritize, meet short-turn deadlines, and collaborate across the team and business

-MA or MS degree in Business, Marketing, Statistics, Mathematics, Economics, or Computer Science

Additional Qualifications:

-Experience in calculating incremental lift from marketing campaigns

-Experience in working with B2B or B2G companies in sales or marketing

-Experience in working with multivariate testing tools, including Adobe Test and Target

-Experience in working with IT or other technical digital stakeholders to implement and update analytics tools

-Knowledge of applying predictive analytics techniques with client or audience profiling, segmentation, and marketing mix

-Knowledge of traditional and innovative research and evaluation methods for brand health

-Possession of excellent project management skills

-Possession of excellent problem-solving skills

-PhD degree in Business, Marketing, Statistics, Mathematics, Economics, Computer Science, or related field

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