Digital Experience & Web Strategist, Senior Manager

The Opportunity:

We are seeking a strategic and hands-on leader to define and deliver the future of Booz Allen's digital experiences. This role combines UX leadership with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation.

The Digital Experience and Web Strategist, Senior Manager will set the vision for how our audiences engage with our brand across digital touchpoints, with a primary focus on the website and its integration into broader marketing and sales journeys. This individual will lead a multidisciplinary UX team, establish experience standards and design systems and drive measurable improvements in engagement and performance.

This is a player–coach role: you will lead through strategy and influence, while also providing direct design guidance and stepping into the work when needed. You will partner closely with marketing, production, content, analytics, and technology teams to deliver cohesive, high-impact digital experiences. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You'll Do:

• Define and evolve the end-to-end digital experience vision across web and adjacent channels, translating business goals into clear experience strategies and roadmaps
• Own the web channel strategy, including site architecture, content models, and continuous optimization to improve engagement and performance
• Lead UX design across digital channels, ensuring high-quality interaction design, usability, content strategy, and visual consistency
• Provide hands-on design direction and feedback, elevating the quality of UX deliverables and team output
• Establish and govern an enterprise design system and UI pattern library, ensuring scalability, accessibility, and consistency
• Architect cross-channel user journeys that connect web, email, marketing automation, and sales enablement touchpoints
• Define and implement digital channel measurement metrics, KPIs, and performance insight frameworks
• Define and lead experimentation strategies to continuously optimize experiences
• Serve as a strategic advisor to marketing and business stakeholders, translating experience strategy into business outcomes
• Lead and develop a multidisciplinary UX team, setting standards for quality, process, and performance

Join us. The world can't wait.

You Have:

• 10+ years of experience in UX design, product design, UX-focused product management, or digital strategy, including leadership responsibility
• Experience in UX design, interaction design, and usability best practices
• Experience defining, implementing, and scaling design systems
• Experience leading UX teams and delivering digital experiences at enterprise scale
• Experience with stakeholder management and influencing senior leaders
• Experience working in complex, matrixed organizations
• Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, KPI definition, and performance insights frameworks
• Ability to display a portfolio of UX or web UI work, demonstrating end-to-end systems thinking, high-quality execution, and measurable impact on user experience and business outcomes
• Ability to display ownership of a major digital channel, including strategy and performance outcomes, and operate as both a strategic leader and hands-on contributor
• Bachelor’s degree

Nice If You Have:

• Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
• Experience with personalization and journey orchestration tools such as Adobe Target or CDPs
• Experience in B2B or B2G environments with longer, relationship-driven sales cycles
• Experience integrating UX with content strategy, SEO, and digital analytics
• Experience with sales enablement platforms and their role in the customer journey
• Experience with enterprise CMS platforms such as AEM or Contentful
• Knowledge of data ecosystems, including data lakes and customer data platforms
• Knowledge of accessibility standards, including WCAG

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $142,900.00 to $266,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.

• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.

• Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.