AI and Analytics Marketing Writer

Key Role:

Create audience-centric, data-driven, digital-first content that engages audiences and drives marketing results to Booz Allen Hamilton Corporate Affairs. Create messaging and write firm stories to shape, explain, and position the business’ major priorities, offerings, services, and products. Translate complex concepts and subject matter to relatable, engaging content accessible to B2B and B2G audiences that drives action, with a focus on advanced technologies, including artificial intelligence and analytics. Manage and oversee the full content life cycle, from ideation, planning, and development through web publication, distribution, and post-publication maintenance and analysis. Conduct background research, including SEO and draft and edit content optimized for use across a variety of platforms, channels, and audiences with a focus on driving audience action to meet marketing goals. Use audience, channel, and performance data to inform conception and creation of a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy, web articles, blogs, e-newsletters, case studies, social and sharables, how-to guides, tip sheets, infographics, scripts, and advertising. Apply comprehension of brand voice, messaging, content goals, creative concepting, and target audience needs to review and copyedit content to ensure message consistency and content strategy.

Basic Qualifications:

-8+ years of experience with B2B and B2G marketing writing

-5+ years of experience with writing about technology and AI or analytics

-Experience with applying content strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead-generation, and lead nurturing

-Experience with web publishing, content marketing platforms, and content management systems, including Adobe Experience Manager

-Experience with collecting and applying customer insights, SEO, channel metrics, and performance data to inform content creation by tailoring content to target audiences and applying data to improve quality, personalization, and audience actions

-Experience with editing and proofreading to ensure brand voice, messaging alignment, and a high level of quality control

-Ability to self-research effectively through various sources and engage experts via interviews to capture inputs for and apply to writing

-Ability to self-manage work, prioritization and quickly flexing to create and optimize a collection of high-quality, short-form content for primarily digital consumption, including web articles, blogs, e-newsletters, case studies, social posts, guides, tip sheets, infographics, scripts, and advertising

-Ability to distill complex topics or subject matter to develop content that is appealing to both technical and non-technical audiences and work effectively in a fast-paced, dynamic, collaborative environment, prioritizing high-impact activities to quickly research, create, and deliver usable content

-HS diploma or GED

Additional Qualifications:

-Experience with writing for professional services

-Experience with writing for military and defense audiences

-Experience with copywriting or creative writing

-Experience with executing writing activities in coordination with marketing plans, timelines, and budgets

-Knowledge of social media channels and trends and writing copy that resonates with social audiences

-Ability to take and incorporate feedback constructively

-BA or BS degree in Journalism, English, Communications, Marketing, Digital Marketing, or Advertising

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