Marketing Analytics and Insights Business Analyst, Senior

Key Role:

Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes to measure and report on content performance, audience behavior, and effectiveness of marketing efforts. Collaborate with business partners, subject matter experts, database administrators, data stewards, and others to ensure the accurate collection and analysis of marketing analysis requirements. Advance the overall marketing and communications strategy through “telling stories with data”; analyze results, development of insights, and delivery of strategic recommendations to business partners. Support a progressive evolution of leveraging data to drive decisions within the marketing, brand and communications group, and across the enterprise. Create consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business and market segments. Develop presentations and digital platforms to concisely illustrate complex quantitative analysis and deliver strategic recommendations.

Basic Qualifications:

  • 3+ years of experience with using business data to drive strategy and make decisions
  • Experience in working with companies in sales or marketing functional area
  • Experience with marketing data
  • Ability to establish, implement, and socialize reporting best practices effectively with both technical and non-technical stakeholders
  • Ability to work across SQL, SAS, R or Python to analyze and obtain insights from large data sets
  • Ability to present information to managers and coordinating with team members
  • BA or BS degree

Additional Qualifications:

  • Ability to use Tableau, Power BI, Adobe Analytics, or Eloqua
  • Possession of excellent oral and written communication skills
  • Possession of excellent problem-solving skills
  • BA or BS degree in Business, Marketing, Statistics, Mathematics, Economics, or Computer science

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