Senior Creative Director

Key Role:

Serve as the lead creative director for Booz Allen, sitting with the firm’s Corporate Affairs team to tell a compelling, consistent brand story among different target audiences to build reputation and drive business growth. Conceptualize, plan, refine, and produce a diverse range of digital-first creative ideas and concepts, specialized graphics, and illustrative assets against a set of strategic briefs and channel strategies. Partner with communications and marketing leads to execute against firm, marketing, and sales objectives, guide creative projects, and deliver quality work that engages audiences and drives actions. Collaborate with analytics, communications, digital, and marketing leads to translate business objectives into clear and compelling creative strategies, connected across brand, market or industry, and key offerings. Lead, manage, and develop a team of designers and freelancers by defining roles, responsibilities, and assignments and prioritizing projects while providing creative direction to agencies, independent consultants, and other designers, as relevant to deliver high quality, brand-aligned engaging strategic creative concepts and assets to meet business goals. Identify opportunities to amplify the brand experience and build awareness in ways that are consistent, distinctive, relevant, and essential to target audiences. Uphold brand and style standards, lead creative process from concept to completion, and oversee the creative teams in the production of all visual expressions.

Basic Qualifications:

  • 12 years of experience with building and managing an in–house enterprise creative team against firm priorities, meeting deadlines, providing creative direction and feedback, and developing creative team members

  • 10 years of experience as a senior creative director developing and delivering compelling visual narratives and campaigns with creative across formats, media and channels with a heavy emphasis on digital design

  • 6 years of experience with multi-channel marketing and integrated communications in traditional areas that include advertising, content, experiential, social media, email, web, and digital marketing as well as new platforms and technologies

  • Experience with working in or with B2B professional services organizations

  • Experience with working in fast–paced and deadline–driven environments and managing competing priorities

  • Experience in a consultative role and gathering requirements, applying needs and audience insights, and communicating and executing strategies

  • Knowledge of business, communications, and marketing objectives and translating them into a dynamic customer creative experience in an integrated manner

  • Ability to leverage expertise in presentation and communications to communicate insights and creative strategy and build relationships with non-creatives and executive audiences

  • Ability to demonstrate leadership and manage direct reports and matrixed teams, including using project and budget management to create, pivot and prioritize, and execute creative strategies and deliver a large volume of quality work within tight deadlines and sometimes limited information

  • BA or BS degree in Business Administration, Marketing, Communications, Graphic Design, or Fine Arts

Additional Qualifications:

  • Experience in working for or with government agencies

  • Experience in an agency or consulting environment

  • Experience with industry standard creative programs, including Adobe Creative InDesign, Photoshop, and Illustrator and as an experienced manager on comparable platforms

  • Experience with championing brand identity and ensuring adherence to brand standards while overseeing brand extensions and modifications

  • Experience estimating, planning, and leading complex design experience projects

  • Ability to be a leader and communicator who brings creativity, professionalism, and maturity in team- and client relationship-building

  • Ability to give constructive and actionable feedback on the design projects while maintaining the integrity of the creative strategy and ensuring alignment with goals and brand

  • Ability to quickly pivot and prioritize work and resources across engagements based on short- and long-term needs, and quickly pivot when timelines, resources and directions may change

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