Recruitment Marketing Digital Specialist

The Opportunity:

Are you passionate about digital marketing and employer branding? Do you have a knack for turning strategic goals into engaging content that captivates highly technical and mission-driven audiences? We're seeking a Recruitment Marketing Digital Specialist to lead our talent attraction efforts through innovative digital marketing campaigns.

As a Recruitment Marketing Digital Specialist, you'll manage both organic and paid social media campaigns, along with our broader paid media strategies. On our team, you’ll support an advanced technology company that’s dedicated to solving the nation’s toughest challenges through innovation. Your role will involve leading the planning, development, and execution of digital marketing campaigns, including online advertising and social media deliverables.

You'll manage talent attraction campaigns across various platforms while working collaboratively across teams to develop content that supports both enterprise and talent attraction objectives. You'll collaborate closely with our talent attraction, culture, and marketing teams, ensuring that campaign execution supports specific goals and reaches defined audiences. Alignment of all content with our brand narrative will be key, as will tracking and reporting on the effectiveness of digital marketing initiatives to inform future strategies. With your creative and strategic thinking and project management skills, you'll seamlessly manage multiple projects in a fast-paced, matrixed environment.

Be first to the future as we make technology work for America.

Join us. The world can't wait.

You Have:

•  5+ years of experience leading, planning, developing, and executing digital marketing campaigns, including online advertising and social media deliverables

•  2+ years of experience with managing recruitment marketing strategies to promote employer brand and attract high-performing talent in new and evolving markets

• Experience with content creation across multiple social media platforms to engage target audiences 

• Experience with managing partnerships with outside vendors

• Experience with driving campaigns across a collaborative, multi-disciplinary project teams in a large or matrixed organization including talent, marketing, social media, and analytics

• Experience with technology and talent acquisition systems, including Applicant Tracking, Candidate Relationship Management, Artificial Intelligence, and Social Media Platforms

• Experience with executing digital campaigns across talent platforms such as LinkedIn, Glassdoor, or Indeed

• Ability to distill complex information into clear, engaging messages

• Bachelor’s degree in Communications, English, Journalism, or Marketing

Nice If You Have: 

• Experience delivering employer branding, recruitment marketing, or digital marketing within a Fortune 500 company

• Ability to deliver a portfolio of work samples

• Ability to thrive in a fast-paced environment

• Possession of excellent verbal and written communication skills

• Master's degree in Communications, English, Journalism, or Marketing

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $62,000.00 to $141,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the application process, you are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.

• If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility.
• If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.