Brand Lead

The Opportunity:

Booz Allen is seeking a Brand Lead to help shape, operationalize, and scale how our brand shows up across the company. This role is ideal for someone who brings brand expertise, strong relationship-building skills, and the ability to move fluidly between strategy and execution.

You will partner closely with brand leadership to advance Booz Allen’s brand architecture—translating strategy into clear frameworks, guidance, and real-world application. Acting as both an advisor and operator, you’ll work across sectors, marketing, and functional teams to ensure the brand is consistently understood, adopted, and activated in ways that support business priorities.

This role is less about creating a new brand and more about making an existing brand work—through strong partnerships, practical enablement, and high-quality execution. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You’ll Work On:

• Partner with brand leadership to evolve and implement Booz Allen’s brand architecture, translating strategy into actionable frameworks and guidance.

• Act as a bridge between brand strategy, creative execution, and business priorities, ensuring alignment across the company.

• Build and maintain strong relationships across sectors, marketing, and functional teams to enable effective brand application.

• Advise stakeholders on brand positioning, structure, and activation across campaigns, content, and experiences.

• Support and lead execution of brand initiatives, ensuring ideas translate into high-quality, on-brand outcomes.

• Collaborate with creative, communications, digital, and event teams to bring brand work to life across channels.

• Identify opportunities to strengthen how the brand shows up through partnerships, activations, and integrated efforts.

• Develop tools, playbooks, and resources that help teams apply the brand consistently and efficiently.

• Bring structure and momentum to complex, cross-functional efforts, ensuring work progresses from concept through delivery.

• Monitor how the brand is applied across the company, identifying gaps and driving continuous improvement.

Join us. The world can’t wait.

You Have:

• 8+ years of experience in brand management, brand strategy, or marketing

• Experience working with brand architecture, portfolio strategy, or brand systems

• Experience in technology, product, or B2B environments

• Experience taking initiatives from concept through execution across multiple channels

• Ability to build strong relationships and influence across complex organizations

• Ability to manage and organize projects

• Ability to provide portfolio samples

• Bachelor’s degree

Nice If You Have:

• Experience working in a technology or product company or professional services environment

• Experience working in large, matrixed organizations

• Experience collaborating with creative, digital, and campaign teams

• Experience developing playbooks, frameworks, or brand enablement tools

• Ability to translate brand strategy into practical, scalable application

• Master’s degree

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $86,800.00 to $198,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.

• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.

• Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.